Droga5 font creation New York based Droga5 contacted us to help modify a font for localization of a campaign they were preparing for Puma. This campaign used street art imagery with typography on a concrete wall and it was going to be much easier to modify their selected font to appear as if is on a concrete wall than to manually create the effect for every version of every ad in every language. The final OpenType font has 266 characters including ligatures for all double letters.

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